Beyond Buzzwords

Expert-level marketing and communications that cut through noise and drive action

TMC is a marketing and communications consultancy led by Tara Mulloy, delivering full-funnel strategies for global healthcare, technology, and media brands.

With 15+ years of experience, I help companies sharpen their positioning, earn meaningful attention, and turn it into measurable growth—at every stage of their journey.

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Services

Full-Funnel Strategy.

Fractional Leadership.

Project and Ongoing-Based Execution.

  • Build or refresh your brand identify, story and market fit.

    From core positioning and value proposition to voice, messaging hierarchy, and customer personas, we ensure your story resonates with the right audiences — whether you're launching, pivoting, or scaling.

  • Secure top-tier coverage across the publications that matter most.

    We develop tailored media strategies that align with business goals, shape market perception, and put your narrative in front of the right reporters — from trade to top-tier. Includes media planning, press outreach, embargo execution, and announcement sequencing.

  • Turn insights into influence with reports, bylines or white papers.

    We help founders, execs, and subject matter experts shape distinctive points of view and express them through compelling content — from op-eds and blog series to longform reports, newsletters, and investor updates.

  • End-to-end strategy and execution across digital, social, events and internal.

    Whether you're launching a product, entering a new market, or running an awareness push, we build and execute integrated campaigns that connect brand, content, paid, PR, and internal comms for cohesive impact.

  • Prep your C-Suite to show up polished & persuasive.

    We train leaders to communicate with clarity and confidence across investor meetings, media interviews, conference stages, and internal all-hands. Includes messaging prep, mock interviews, and presentation refinement.

  • Translate product value into customer relevance — and market traction.

    We partner with teams to craft positioning, messaging, and launch plans that connect product capabilities to real-world needs. From sales enablement to feature announcements, we align teams and channels to drive adoption and growth.

About Tara Mulloy

I bring nearly two decades of marketing and communications experience—helping brands from scrappy startups to global leaders like News Corp, Publicis Groupe, and Gilead tell their stories and achieve results.

I work hands-on with companies across healthcare, technology, and media to define their message, connect with the right audiences, and convert awareness into business growth.

Let’s tell your story.

  • Trade Estonia

    Situation
    Estonia sought to build visibility in the U.S. for its emerging technology, defense, and cleantech sectors following EU grant funding.

    Approach
    TMC led U.S. communications — from media strategy and press outreach to spokesperson prep and content — amplifying Estonia’s global innovation story.

    Results
    Coverage in USA Today, Bloomberg, and other top-tier outlets positioned Estonia as a modern tech and cybersecurity leader in the eyes of American investors and policymakers.

  • Medeor Therapeutics

    Situation
    Medeor released groundbreaking Phase III results showing kidney transplant patients could avoid lifelong immunosuppressants through immune system integration.

    Approach
    TMC crafted a compelling narrative that simplified complex science, positioned the breakthrough clearly for media, and executed high-impact outreach to top-tier outlets.

    Results
    Secured national coverage including NBC Nightly News, elevating awareness of Medeor’s innovation and scientific credibility ahead of its next fundraising and regulatory phases.

  • Publicis Groupe

    Situation
    Publicis needed unified brand architecture for dozens of fast-evolving commerce tools, each targeting different clients and use cases.

    Approach
    TMC created a flexible brand positioning framework, including naming conventions, messaging, logo, and visual identity, to house the product suite under one clear umbrella.

    Results
    Enabled scalable go-to-market alignment and gave internal teams a consistent foundation to activate campaigns, pitch clients, and launch new features with clarity and speed.

  • News Corp

    Situation
    Unruly needed to evolve from a quirky adtech brand into a serious, scalable media player during a high-stakes growth and period prior to News Corp acquisition.

    Approach
    TMC repositioned Unruly with a sharper, tech-forward identity and launched integrated marketing efforts across product, comms, events, and executive visibility.

    Results
    Secured marquee coverage in Wall Street Journal, Business Insider, and Ad Age while delivering the brand clarity and content sales teams needed to close deals. Created a unified external image that supported acquisition by News Corp wile maintaining the brand post-acquisition.

Contact Me

Let’s talk about your goals—and how we can turn the right story into measurable results.